What problems should be paid attention to during keyword optimization ?
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Author : Hannah
Update time : 2022-03-25 23:22:00
What problems should be paid attention to during keyword optimization?
ASO optimization brings new opportunities for many apps to get visitors. No matter whether your app has just been on the shelf or your app has been on the shelf for some time, if your app has no characteristics, it is difficult to be found in many apps. If you want your app to get a good and stable ranking and download usage, Aso optimization is a very good choice.
In the process of ASO optimization, as long as we do keyword optimization in a down-to-earth manner and pay attention to the problems that should be paid attention to in different stages, it is enough to make our app competitive.
1. Early Stage
Your app is like a novice in a dance. No one knows and no one understands. The natural quantity must be small. At this time, we need to focus on keyword coverage optimization, find the words that best fit the key target groups of the app, and pay attention to the long tail words.
2. Medium Stage
The preliminary work has been done in place and the natural quantity has been significantly improved, but don't think this will complete the task. Next, according to experience, select a large number of keywords for maintenance. Industry words and competitive words are what we need to focus on.
3. Maturity Stage
At this stage, your app has ranked ahead of most competitive products. Through repeated iteration and expansion of effective key thesaurus, you can improve the ranking of effective keywords, pay more attention to competitive words, expand more keywords with volume from all dimensions for optimization, and create a keyword matrix that can obtain traffic.