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What is the significance of ASO for Android and Apple apps?

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Author : Hannah
Update time : 2022-04-08 20:53:00
What is the significance of ASO for Android and Apple apps?

ASO optimization can improve the display effect of applications in various app stores / markets; Accurate and effective app promotion methods and cost-effective app marketing strategies.
Now many operators have done ASO optimization for their app software, whether on Android phones or apple phones. Different platforms have different meanings after ASO optimization of their own software.

The meaning of Android ASO:
App downloads: increase downloads in major application markets, improve keyword search ranking and List Ranking;
Aso: improve application market ranking, keyword ranking and hot search list;
Register, activate and retain dau: customize various mobile statisticians to add, retain and active data;
Add comments: add comments on Android Market and app store;
Keyword ranking: internal and external optimization to improve the ranking of related keywords of the app itself.

The meaning of Apple ASO:
High user value: high quality IOS user attributes and higher search conversion rate;
Good exposure position: through the list and keyword ranking of Apple's official app store, the exposure has high reliability and good user dependence;
Low cost of getting customers: ASO optimization has higher cost performance and better long-term effect than other advertising;
Brand protection: ASO improves the application weight, maintains the top ranking of brand business words, and avoids malicious interception.


 
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