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How to optimize the searching for Android application market?

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Author : Hannah
Update time : 2022-04-01 23:34:00
How to optimize the searching for Android application market?

The search results are directly related to the search algorithms in each market. The search algorithms in different markets are different, but the optimization direction of their algorithms is basically one: improve the conversion rate of search to download as much as possible.
Based on this optimization direction, only the following directions can be estimated for developers:

1. Optimization application name and modifier
Basically, there is no way to change the application name frequently, but we can write modifiers after the application name according to the key hot words that need to be optimized.
In addition, reasonable modifiers can be added according to the accumulated user behavior.

2. Optimize application keywords / tag
I don't know how this search strategy is in other markets. I take Xiaomi app store as an example.
The optimization of search keyword / tag is also more important. Search hot words related to application can be set here (note that the application name of competitive products cannot be set as search hot words) as an auxiliary means to improve search exposure.

3. Focus on accurate search results / constantly optimize search
Focus on the rank of accurate search applications. At this time, users need to generate as many downloads as possible. (such as activity attraction, prize incentive, etc.), you can improve the download when searching for some category words, so as to improve the rank ranking.
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