How to fill in keywords to get millions of Downloads ？
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Author : Hannah
Update time : 2022-04-29 21:41:00
How to fill in keywords to get millions of Downloads ？
With the rise of mobile Internet, App products have always been the hottest focus of mobile Internet. In fact, there are many ways to operate app, such as ASO operation. Therefore, if an app is released in the app store market, how to add keywords to attract users? Here are some rules about keyword optimization in ASO.
pay attention to the number of words when adding keywords
From the current algorithm of app store, the provisions on keywords have not changed. The number of characters allowed to be added in the keyword field of app store is still 100, but how many groups do you want? One character is a Chinese character, a number, a letter or a punctuation mark. Although the weight of keywords is not as heavy as that of titles, there is still a lot of room for operation, and its function may be greater than that of titles. Covering more keywords will cover more traffic.
be careful about adding your keywords
According to the latest algorithm, if you repeat a word in the title or keyword field, you can add the weight of the word appropriately. However, if the most important thing you want is coverage, it is recommended not to repeat it, so as not to waste resources.
pay attention to the practices of competitors
The incremental effect of hot words is relatively good. You can't add or optimize them blindly. Before keyword addition or optimization, it's best to pay attention to competitors and their own strength. If there is a great disparity in strength. I can't compete with my competitors for the time being, so I suggest not to do it. In addition, adding hot words also needs to be combined with the search habits of the target users, that is, the most common and favorite search words in a list. Some of these words may not be consistent with the product, but adding them can make it easier for users to search your product.
pay attention to the combination of title
When creating keywords, operators can combine two or more words to invest in long tail words. But never give up the key in the application title and combine it with the keywords in the title.
pay attention to the use of punctuation
We must pay attention to saving space when adding keywords. As mentioned above, the whole keyword field has only 100 characters. So based on this, the space of keyword domain must be saved, so try not to have punctuation in the process of keyword. If you want to emphasize some keywords, you can consider using commas to separate them, which is conducive to Apple's word segmentation. In addition, remember to put the words you want to emphasize in the front position, which can also get good results.
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