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How do we deal with the app ranking decline

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Author : Hannah
Update time : 2021-03-19 02:52:00
How do we deal with the app ranking decline

For developers, the ultimate goal of all the promotion and operation work is to rank app. Today, this article is mainly to explain and share the reasons and solutions for the decline of ap ranking.

 Reason
1. In order to crack down on cheating, Apple will adjust the algorithm in the app store from time to time. If your app is affected by Apple's algorithm in the process of ranking, you must immediately suspend and adjust it.

2. Reliable ASO service providers can not only help you prevent the ranking from falling, but also improve the popularity of apps.

3. App products with unqualified quality can not attract users to download and retain. No matter how good the quality of ASO is, it is futile.

4. If the competitive apps are too strong, they will be in front of your apps by seizing the brand words.
These external factors will affect the ranking of apps to a certain extent. We first sort out the problems and then solve them step by step.

Solutions
1. Multi channel traffic sources can directly bring more traffic. Traffic sources include: 1) Apple and Google search advertising.  2) Mobile advertising.  3) Real time bidding platform.  4) Reward plans.  5) Other growth hackers.

2. More than 60% of users download through the app store. There are also many examples to prove that a small change in the details page can directly increase the amount of unexpected downloads. The basic optimization of ASO is indispensable, but it also needs to keep pace with the times and make the optimization better.

3. In the app store of IOS 11, the newly added developer comments show how important it is to know your users and solve their practical problems. Developers need to understand users through some methods, so as to better increase the degree of closeness with users, retention and activity will naturally be high.

4. We should pay attention to the quantity and quality of any product reviews. Ratings and reviews will not directly bring download volume, but can bring effective conversion rate. User feedback is also one of the powerful factors influencing ASO ranking. Common practices are: in the application, add a pop-up box to invite comments and remind users to write comments to you.
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