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How do app store ratings and comments affect app store optimization?

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Author : Hannah
Update time : 2022-05-06 21:58:00
How do app store ratings and comments affect app store optimization?

It's no secret that high presentation rates and positive reviews will lead to more downloads. Users tend to trust the opinions of other users. Similar to the role of KOL. The opinions of other customers strongly affect the download decisions of app store visitors. These ratings and comments may be more influential than marketing campaigns.
Research shows that application name, application icon and user rating are the most important factors to promote new users to download applications.

Comments affect ASO store optimization
Ratings and comments also play an important role in the app store ranking algorithm. The more positive reviews and comments your app gets, the higher its ranking in the app store. This means that you want to make your users satisfied!
Do this by responding to their feedback and considering their suggestions for more features.
How to get more app store ratings and comments
It's not easy to get a score, and it's even harder to get valuable user comments. So here are some ways you can get more user feedback for your application.
Prompt users to leave comments in your app
One way to get more comments is to ask users for ratings or comments directly in the application.
Using the skstorereviewcontroller API, IOS developers can ask users to view their applications directly in the application. Users will see a small pop-up window, prompting them to quickly leave a star rating.
Since users can give star ratings without leaving the application, they are more likely to give star ratings.
Ask timely questions
When you mainly strive for positive feedback, please attract users' attention when users complete positive operations or achieve milestones in your application. For example, you can ask your users to give a positive comment after they reach a new level or get a reward in your application.
Use forum
Since it is difficult for new apps to get in app reviews or ratings, you sometimes have to look for alternatives. You can promote your application and seek feedback on the forum. This is not always the best way, and you can still get some useful feedback about your application from early adopters and interested people.
Don't forget that you can use early feedback as a new application to improve quickly!
Carefully arrange the prompt time
Prompting users to comment on the app store inside and outside your app is a good way to remind your customers to leave comments. However, when it is too annoying and the timing is not right, it can also backfire. Interval your reminders to avoid irritating your users.
Why is it important to reply to app store comments
It's important to respond to your app store comments. Today, we live in a rating and comment culture. You can see comments everywhere. People trust these comments because they come from people like them. This is a kind of word-of-mouth marketing.
Visitors to the app store find this information by browsing the app's comments.
By responding promptly to all comments received by your app, you will show current and potential future users that you care about their experience of your product. Therefore, your users are more likely to become loyal users, and app store visitors are more likely to download your application.
In addition, replying to comments will improve your app store ranking. The more positive reviews and comments your app gets, the higher the ranking of your app in the app store. If you reply and solve the problem, many users who leave bad comments or comments will change their first opinion.
The more positive reviews and comments your app gets, the higher the ranking of your app in the app store.
In addition, reviewing your comments is a good way to identify errors to fix and potential new features to build.
Maintain the brand and respond to user comments faster
Create a response template that matches the tone of your app brand and the overall brand.
Reply in time to make users satisfied.
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