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80% of users don't trust low stars applications

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Author : Hannah
Update time : 2021-04-02 22:33:00
80% of users don't trust low stars applications

In 2008, when Apple announced the launch of the app store, there were only a few hundred apps in the store at that time. More than ten years later, the number has soared to one million. Now we can download all kinds of apps covering life, work, entertainment and other scenes through the app store.

Where there is a market, there is competition. In order to attract more users to download and use their own apps, developers have to do everything they can. User rating is considered to be one of the keys to improve the search ranking of apps. Therefore, we often receive pop-up messages inviting comments when using apps. Although it is questionable whether the product logic behind it is appropriate, the focus of today's discussion is not here, It's about when the invite comment pop-up will pop up.

According to media reports, they found that many apps and games use users' mood to improve the success rate of inviting users to comment, so as to get a higher probability of full score evaluation. For example, the game application will pop up the invitation evaluation pop-up window when you get high scores; The bank / wallet app will send out an evaluation invitation on payday; Sports applications invite reviews only when the team supported by the user wins, etc.
Since the launch of the automatic app store scoring mechanism, Apple has been committed to cracking down on the behavior of scoring, but it is still unable to fully eliminate this cheating means of trying to cheat the system. And the above mentioned with the help of psychology to understand the user's mood, mood and behavior, so as to obtain higher application evaluation, it is generally difficult to be classified as cheating.

It is worth mentioning that this strategy of obtaining high praise through users' mood has become an "open secret" in the industry, so that "it is difficult to find companies that do not do so in large enterprises." Brian Levine, vice president of strategy and analysis at mobiquity, a consulting firm.
The competition between applications is very fierce, so it is very important to get high scores. Apptentive, a rating management company, calls ratings "the lifeblood of the mobile application world.".

Research shows that an app upgraded from 2 stars rating to 3 stars can increase download volume by 306%, while an app upgraded from 3 stars rating to 4 stars rating can increase download volume by 92%. Four fifths of users don't trust an app with a rating lower than 4 stars rating.
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