5 skills to optimize the keywords in app promotion
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Author : Hannah
Update time : 2022-04-15 21:05:00
5 skills to optimize the keywords in app promotion
Nowadays many mobile phone users download apps through active search. Therefore, optimizing the keywords of applications is a must for promoters. Only when the application keyword is optimized can you increase your app download. In fact, in the process of App promotion, there are 5 ttips for optimizing application Keywords:
1. Analyze the existing keyword schemes.
App promoters need to analyze the existing keywords. The main indicators that need to be analyzed are keyword coverage, search index, ranking, etc. through analysis, promoters can grasp the promotion effect at any time, include those effective keywords, then replace those keywords with poor results, and finally formulate their own keyword promotion optimization scheme.
2. Choose keywords related to your products.
In the process of APP promotion, the promoters should not only analyze the keyword scheme, but also split and combine the existing keywords with the help of various keyword analysis tools, so as to find and use new keywords for promotion.
3. Filter keywords in user comments.
The user's comments can not only reflect the user's needs, but also help the promotion personnel find richer keywords. If the user's comments can be collected for screening and analysis, the promotion personnel will be able to find better keywords.
4. Compare other competitive keywords.
App promoters need to compare the keywords of their app with those of other competing apps, see the difference between their keywords and competing keywords, and then look at the index of keywords used by competing apps to determine which competing keywords can also be used by themselves.
5. Establish keyword database.
After collecting keywords through these channels, App promotion optimization personnel can establish a key thesaurus, and then analyze the data in the key thesaurus to find the most appropriate keywords and use these keywords for app promotion.
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